The growing importance of sustainability has driven the development of packaging designed to facilitate recycling and promote the circular economy. This trend is becoming increasingly prevalent in various aspects of the product life cycle, involving brand owners, distribution channels, and, most significantly, end consumers. Collaboration among different participants in the production chain to co-create packaging solutions tailored to this context is now an essential element in developing projects that harmonize sustainability imperatives with production efficiency and market strategies.

Aligned with the trends and demands of the packaging sector, Vitopel has developed the V.Planet brand, a new generation of BOPP technology that enables recycling and the possibility of reusing materials within BOPP itself. In this effort, the V.Planet PCR line was developed, standing out by using post-consumer recycled plastic (PCR), providing an innovative alternative for secondary packaging, including food packaging, not only meeting protection and aesthetic needs but also driving circularity while ensuring the same performance as conventional BOPP films.

Through V.Planet PCR films, Vitopel enables a reduction in the product’s carbon footprint and integrates the use of recycled materials not only into the secondary packaging market but also for self-adhesive labels and tags, further promoting excellent performance in labeling items such as beverages, beauty products, and home care items, with guaranteed traceability throughout the production chain.

Vitopel is certified and capable of working with BOPP packaging for food contact, using resins produced by chemical recycling through pyrolysis. The company complies with regulations such as the FSSC 22000 system, which ensures product safety, and ISCC Plus, which guarantees the production of films from circular and renewable base resins, with transparency that the volume of recycled raw material entering its production process is genuinely converted into high-quality final products, verified via mass balance.

The validation of this innovative packaging structure enriched with post-consumer content (PCR) demonstrates how technological collaboration can be a crucial vector in overcoming the challenges posed by packaging destined for recycling. This advancement represents a significant milestone in developing solutions that align with manufacturers’ environmental commitments and drive the progress of the circular economy.